Tuesday, November 5, 2013

What is Graphic Design?

Graphic design is a creative process that combines art and technology to communicate ideas.
The main tools are image and typography.


Image - based design
Images can be incredibly powerful and compelling tools of communication, conveying not only information but also moods and emotions.


Type-based design
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions


Image and type
Designers often combine images and typography to communicate a client's message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art).




Symbols, logos and logotypes
Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. 
Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. 
Instantaneously recognizable.
Memorable.
Clarity when reproduced in small sizes.

Can be illustrative in nature, either concrete or abstract.
 





Font: http://www.aiga.org/guide-whatisgraphicdesign/


Designing Activities

1. The Typographic Portrait

2. The ABC of...

3. Senderism Broshure/Poster

4. 

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